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Competence in Human Resource Management
Competence in Human Resource Management
Author: Jonathon Smilansky, Karen Moloney, Graham Brown, Anne Waller
Explains how to measure, shape and refine a corporation's image and reputation. The approach described in this text includes analysis of corporate identity, brand images, corporate strategies and organizational structure. Case studies are used throughout to demonstrate successful practice.
ISBN-13: 9780749414368
ISBN-10: 0749414367
Pages: 256
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
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