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The Competitive Environment: Cases in Strategic Management
The Competitive Environment Cases in Strategic Management
Author: Robert J. Mockler
The Competitive Environment: Cases in Strategic Management encourages students to analyze the competition when deciding which strategic actions a company should take. The author believes that instructors take students too quickly to the solutions sections of case studies without having them first perform a detailed analysis of competitiv...  more »
ISBN-13: 9780971313002
ISBN-10: 0971313008
Publication Date: 8/1/2007
Pages: 434
Edition: First
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Publisher: Marsh Publications
Book Type: Paperback
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