Skip to main content
PBS logo
 
 

Search - Competitive Intelligence

Competitive Intelligence
Competitive Intelligence
Author: Chris West
In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and ...  more »
ISBN-13: 9780333786697
ISBN-10: 0333786696
Publication Date: 12/7/2001
Pages: 256
Rating:
  ?

0 stars, based on 0 rating
Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres: