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Competitor Analysis in Financial Services
Competitor Analysis in Financial Services
Author: Ian Youngman
This is the first comprehensive professional guide to the strategies and techniques of competitor analysis for the financial services industry. It explains how to set up systems and models to identify and analyze competitors and their products. The book begins with an overview of the need for competitor analysis in financial services. It continu...  more »
ISBN-13: 9781855733312
ISBN-10: 1855733315
Publication Date: 7/28/1998
Pages: 202
Edition: 1
Rating:
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Publisher: Woodhead Publishing Limited
Book Type: Hardcover
Members Wishing: 0
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