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The Complete Guide to Hospital Marketing, Second edition
The Complete Guide to Hospital Marketing Second edition
Author: Patrick T. Buckley MPA
A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing,<...  more » looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away to:
  • Build effective marketing plans
  • Measure ROI
  • Tackle service line marketing
  • Get buy-in from the right people
  • Differentiate your brand in the marketplace
  • Grow market share
Completely updated to meet the needs of the modern marketer The Complete Guide to Hospital Marketing explores the latest marketing methods, including the use of social media, with added sections focused on:
  • Marketing to physicians
  • Customer relationship management
  • The patient experience
  • Publicity and crisis management
This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing. Take a look at the completely revised and updated Table of Contents: Chapter 1 What Is Healthcare Marketing?

Chapter 2 Healthcare Marketing Information and Planning

Chapter 3 Marketing Management

Chapter 4 Branding the Healthcare Experience

Chapter 5 The Communications-Promotion Connection

Chapter 6 New Media and Non-traditional Marketing Approaches

Chapter 7 Marketing with and for Physicians

Chapter 8 Special Topics for Healthcare Marketers

Chapter 9 Your Career in Healthcare Marketing

Chapter 10 Marketing to Internal Customers

Chapter 11 Successful Healthcare Advertising Who will benefit from this book?
  • VP of Advertising
  • VP of Marketing
  • VP of Communications
  • VP of Public Relations
  • Chief Marketing Officer
  • Advertising Director
  • Director of Marketing
  • Director of Communications
  • Marketing Manager
  • Advertising Manager
ISBN-13: 9781601463517
ISBN-10: 1601463510
Publication Date: 9/10/2009
Pages: 173
Edition: 2
Rating:
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Publisher: HCPro, Inc.
Book Type: Spiral-bound
Members Wishing: 0
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