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Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns
Complete Guide to Internet Publicity Creating and Launching Successful Online Campaigns
Author: Steve O'Keefe
Strategies for grabbing-and holding-an audience's attention online — The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of on...  more »
ISBN-13: 9780471105800
ISBN-10: 0471105805
Publication Date: 1/2/2002
Pages: 436
Edition: 1st
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Publisher: John Wiley & Sons
Book Type: Paperback
Members Wishing: 0
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