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The Complete Guide to Marketing The Women's Health Service Line
The Complete Guide to Marketing The Women's Health Service Line Author:HCPro Inc., Mary Anne L. Graf Marketing your women s service line involves more than just talking to women about your obstetrics services. Women are the family healthcare gatekeeper- attract them to your women s service line and you will attract them to your other service lines as well. Table of Contents: Introduction to Marketing Your Women s Service Line Chapter 1: The Myt... more »h of A Woman s Market Chapter 2: Women s Marketing: Is it Really Different From any Other Service? Chapter 3: Achieving the Magical Connection Chapter 4: Your Women s Services Marketing Team Chapter 5: Laying the Foundation: Key Market Databases Chapter 6: Laying the Foundation: Marketing Research Chapter 7: Within Your Grasp: Women s Service Line Marketing Utopia Chapter 8: Women and Media: New, Old, and Bridging the Gap Chapter 9: The Power of Public Relations Chapter 10: Getting Focused: Your Women s Service Line Marketing Plan Chapter 11: Small Budget, High Impact, Planting a Flag Chapter 12: What About... Summary« less