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The Complete Idiot's Guide to Marketing Basics
The Complete Idiot's Guide to Marketing Basics Author:Sarah White How do I increase sales? How should I price this new product? Who will buy this service? Answers to these and many other questions can be found in this information-packed guide designed for the millions of business people confronted with marketing problems. This step-by-step guide walks readers through all the essentials of developing a succ... more »essful marketing program. Featured are painless discussions on creating an advertising program, setting prices, managing distribution channels, and developing a product strategy. Sarah White is the author of Do It Yourself Advertising, Direct« less