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The Complete Restaurateur : A Practical Guide to the Craft and Business of Restaurant Ownership
The Complete Restaurateur A Practical Guide to the Craft and Business of Restaurant Ownership Author:Elizabeth Lawrence In the updated and revised edition of The Complete Restaurateur, Elizabeth Lawrence shows how restaurant ownership can be a possible, profitable dream-if you carefully plan for success. — Whether it's a chic bistro, a retro luncheonette, or an A-list restaurant, this is your indispensable guide to opening a business and staying in busines... more »s. Fully stocked with in-depth profiles of successful and well-known restaurants, along with revealing anecdotes, this invaluable sourcebook tells you everything you need to know to turn your dream of restaurant ownership into a lucrative reality, including:
* How to match your restaurant to a profitable market
* Drawing up a realistic business plan
* How to generate high-profile publicity without spending a dime
* The importance of a well-designed kitchen
How to hire and keep a qualified professional staff
Plus:
* Crucial checklists, shopping lists, guidelines, and helpful advice from successful restaurateurs
* Restaurant Web sites and a list of essential online resources« less