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Concepts of Marketing
Concepts of Marketing
Author: Gilbert D. Harrell
Today's marketing concepts are driven throught the book's theme, "creating and capturing value," which provides insight into the dynamic world of marketing. The ability to create and capture value is a common thread among the top performers. — Here is how the "creating and capturing value" theme is featured in the text: — * Creating and Capturing ...  more »
ISBN-13: 9780979830433
ISBN-10: 0979830435
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Publisher: Chicago Education Press
Book Type: Hardcover
Members Wishing: 0
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