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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
A Concise Guide to Market Research The Process Data and Methods Using IBM SPSS Statistics
Author: Erik Mooi, Marko Sarstedt
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regress...  more »
ISBN-13: 9783642125409
ISBN-10: 3642125409
Publication Date: 2/9/2011
Pages: 307
Edition: 1st Edition.
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Publisher: Springer
Book Type: Hardcover
Members Wishing: 0
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