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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)
A Concise Guide to Market Research The Process Data and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics
Author: Marko Sarstedt, Erik Mooi
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and clust...  more »
ISBN-13: 9783642539640
ISBN-10: 3642539645
Publication Date: 7/31/2014
Pages: 345
Edition: 2nd ed. 2014
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Publisher: Springer
Book Type: Hardcover
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