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Consumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill series in marketing)
Consumer Behavior Building Marketing Strategy - The Irwin/McGraw-Hill series in marketing
Author: Del I. Hawkins, etc., Best, Coney
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
ISBN-13: 9780071177948
ISBN-10: 0071177949
Publication Date: 6/30/2000
Pages: 704
Edition: 8th International st
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Publisher: McGraw-Hill Education (ISE Editions)
Book Type: Paperback
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