Skip to main content
PBS logo
 
 

Search - Consumer Behavior: Building Marketing Strategy

Consumer Behavior: Building Marketing Strategy
Consumer Behavior Building Marketing Strategy
Author: Hawkins, Best, Coney
Eighth Edition. — Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making the attempt, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior, and attempts to influence it...  more »
ISBN-13: 9780072316025
ISBN-10: 0072316020
Publication Date: 1/1/2001
Pages: 775
Rating:
  ?
0 stars, based on 0 rating
Publisher: McGraw Hill
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.