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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)
Consumer Behavior Building Marketing Strategy - with DDB Needham Data Disk
Author: Delbert I Hawkins, Roger J Best, Kenneth A Coney
Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.
ISBN-13: 9780072416886
ISBN-10: 0072416882
Publication Date: 6/26/2000
Pages: 704
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 1 rating
Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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