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Search - Consumer Behavior: Concepts and Applications (McGraw-Hill series in marketing)

Consumer Behavior: Concepts and Applications (McGraw-Hill series in marketing)
Consumer Behavior Concepts and Applications - McGraw-Hill series in marketing
Author: David Loudon
"Consumer Behaviour, 4/e", is written as an introduction to consumer behaviour for the advanced marketing student and is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. It starts with a macro approach, moving in a logical progression from the societal (extremal influences) to the level of the indivi...  more »
ISBN-13: 9780070387584
ISBN-10: 0070387583
Publication Date: 1/1/1984
Pages: 746
Edition: 2nd
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Publisher: McGraw-Hill Inc.,US
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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