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Consumer Behavior with DDB Life Style StudyTM Data Disk
Consumer Behavior with DDB Life Style StudyTM Data Disk
Author: Delbert I Hawkins, David L Mothersbaugh, Roger J Best
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing str...  more »
ISBN-13: 9780073261546
ISBN-10: 0073261548
Publication Date: 3/2/2006
Pages: 790
Edition: 10
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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