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Consumer Behavior
Consumer Behavior
Author:
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of o... more »
Author:
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of o... more »
ISBN-13: 9780071288415
ISBN-10: 0071288414
Publication Date: 2/1/2009
Pages: 778
Edition: 11th Revised edition
Rating: ?
ISBN-10: 0071288414
Publication Date: 2/1/2009
Pages: 778
Edition: 11th Revised edition
Rating: ?
0 stars, based on 0 rating
Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
