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Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis)
Consumer Demographics and Behaviour Markets are People - The Springer Series on Demographic Methods and Population Analysis
Author: Jo M. Martins, Farhat Yusuf, David A. Swanson
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that sha...  more »
ISBN-13: 9789400793231
ISBN-10: 9400793235
Publication Date: 1/26/2014
Pages: 200
Edition: 2012
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Publisher: Springer
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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