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Consumer Panels
Consumer Panels
Author: Seymour Sudman, Brian Wansink
Consumer Panels is the definitive work on the topic. By integrating cutting-edge academic research with global best practices, Consumer Panels provides data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while increasing data quality. In addition, the book provides research-based guidance o...  more »
ISBN-13: 9780877572978
ISBN-10: 0877572976
Publication Date: 7/1/2002
Pages: 233
Edition: 2
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Publisher: South-Western Educational Pub
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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