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Consumer Pioneer Brand Awareness, Retrieval, Preference, Purchase and Response to Communication Messages: An Empirical Investigation of UK Consumers (Kingston Business School occasional paper series)
Consumer Pioneer Brand Awareness Retrieval Preference Purchase and Response to Communication Messages An Empirical Investigation of UK Consumers - Kingston Business School occasional paper series
Author: Ruth Rettie, Simon Hilliar, Frank Alpert
ISBN-13: 9781872058030
ISBN-10: 1872058035
Publication Date: 11/20/2001
Pages: 34
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Publisher: Kingston Business School
Book Type: Spiral-bound
Members Wishing: 0
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