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Consumer Profiles: An Introduction to Psychographics (Consumer Research and Policy)
Consumer Profiles An Introduction to Psychographics - Consumer Research and Policy
Author:
Psychographics is an important and often little understood area of market research. Over the last thirty years interest in personality-based approaches to consumer behaviour - understanding how consumers of particular products can be divided into types or classes - has grown considerably. Better research designs, more appropriate measures and mo... more »
Author:
Psychographics is an important and often little understood area of market research. Over the last thirty years interest in personality-based approaches to consumer behaviour - understanding how consumers of particular products can be divided into types or classes - has grown considerably. Better research designs, more appropriate measures and mo... more »
ISBN-13: 9780415075343
ISBN-10: 0415075343
Pages: 208
Edition: 1st
Rating: ?
ISBN-10: 0415075343
Pages: 208
Edition: 1st
Rating: ?
0 stars, based on 0 rating
Genres:
