Skip to main content
PBS logo
 
 

Search - Consumer Psychology for Marketing (Consumer Psychology for Marketing)

Consumer Psychology for Marketing (Consumer Psychology for Marketing)
Consumer Psychology for Marketing - Consumer Psychology for Marketing
Author: Gordon Foxall, Ronald E. Goldsmith, Stephen Brown
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples...  more »
ISBN-13: 9781861523716
ISBN-10: 1861523718
Publication Date: 6/25/1998
Pages: 286
Edition: 2
Rating:
  ?
0 stars, based on 0 rating
Publisher: Int. Thomson Business Press
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.