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ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape
ConsumerShift How Changing Values Are Reshaping the Consumer Landscape
Author: Andy Hines
ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc. This New Dimensions model thus provides a framework for u...  more »
ISBN-13: 9781614660033
ISBN-10: 1614660034
Publication Date: 11/25/2011
Pages: 304
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Publisher: No Limit Publishing
Book Type: Hardcover
Members Wishing: 0
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