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Search - Consumerism, Search for the Consumer Interest

Consumerism, Search for the Consumer Interest
Consumerism Search for the Consumer Interest
Author: David A. Aaker
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of co...  more »
ISBN-13: 9780029000700
ISBN-10: 002900070X
Publication Date: 6/4/1974
Pages: 400
Edition: 2nd
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Publisher: The Free Press
Book Type: Paperback
Members Wishing: 0
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