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Consumer.ology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
Consumerology The Market Research Myth the Truth About Consumers and the Psychology of Shopping
Author: Philip Graves
Consumer.ology shines the light on consumer behavior and the key driver of that behavior,the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior. Along ...  more »
ISBN-13: 9781857885507
ISBN-10: 1857885503
Publication Date: 11/16/2010
Pages: 230
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Publisher: Nicholas Brealey Publishing
Book Type: Hardcover
Members Wishing: 0
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