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Consumerology: The Truth about Consumers and the Psychology of Shopping
Consumerology The Truth about Consumers and the Psychology of Shopping
Author: Philip Graves
Market research is a myth. PhilipGraves, one of the world's leading experts in consumer behavior, reveals whythe findings obtained from most market research are completely unreliable.Whether it is company executives seeking to define their corporate strategy orpoliticians wanting to understand the electorate, the idea that questionsanswered on a...  more »
ISBN-13: 9781857885767
ISBN-10: 1857885767
Publication Date: 3/1/2013
Pages: 288
Edition: 2nd Revised edition
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Publisher: Nicholas Brealey Publishing
Book Type: Paperback
Members Wishing: 1
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