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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
All Consumers Are Not Created Equal The Differential Marketing Strategy for Brand Loyalty and Profits
Author: Garth Hallberg, David Ogilvy
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a r...  more »
ISBN-13: 9780471120049
ISBN-10: 0471120049
Publication Date: 9/26/1995
Pages: 336
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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