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Search - Consumers (McGraw-Hill Series in Marketing)

Consumers (McGraw-Hill Series in Marketing)
Consumers - McGraw-Hill Series in Marketing
Author: Eric Arnould, Linda Price, George Zinkhan
The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples.
ISBN-13: 9780071122948
ISBN-10: 007112294X
Publication Date: 7/2001
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Publisher: McGraw-Hill Education - Europe
Book Type: Paperback
Members Wishing: 0
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