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Consumers (Mcgraw-Hill/Irwin Series in Marketing)
Consumers - Mcgraw-Hill/Irwin Series in Marketing
Author: Eric J. Arnould, George M. Zinkhan
The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples.
ISBN-13: 9780071214261
ISBN-10: 0071214267
Publication Date: 2/2003
Pages: 22

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Publisher: Irwin/McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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