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Author: Eric Arnould, Linda Price, George M Zinkhan
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the ...  more »
ISBN-13: 9780072537147
ISBN-10: 0072537140
Publication Date: 3/21/2003
Pages: 896
  • Currently 5/5 Stars.

5 stars, based on 1 rating
Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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