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Consumers
Consumers
Author: Eric Arnould, Linda Price, George M Zinkhan
The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples.
ISBN-13: 9780256133608
ISBN-10: 0256133603
Publication Date: 5/31/2001
Pages: 768
Edition: 1
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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