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Contemporary Advertising: With CD-ROM and Powerweb
Contemporary Advertising With CD-ROM and Powerweb
Author: Courtland L. Bovee, William Arens
"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising fr...  more »
ISBN-13: 9780071216746
ISBN-10: 007121674X
Publication Date: 11/1/2003
Edition: 9th
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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