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Contemporary advertising
Contemporary advertising
Author:
Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current, real-world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising, the seventh edition places an increased emphasis on Integrated Marketing Communicat... more »
Author:
Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current, real-world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising, the seventh edition places an increased emphasis on Integrated Marketing Communicat... more »
ISBN-13: 9780256027365
ISBN-10: 0256027366
Pages: 808
Rating: ?
ISBN-10: 0256027366
Pages: 808
Rating: ?
0 stars, based on 0 rating
Publisher: R.D. Irwin
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
