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Contemporary Marketing 2002
Contemporary Marketing 2002
Author: Louis E. Boone, David L. Kurtz, Louis "Gene" Boone
Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing...  more »
ISBN-13: 9780030351723
ISBN-10: 0030351723
Publication Date: 11/29/2001
Pages: 736
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Publisher: South-Western Educational Publishing
Book Type: Paperback
Members Wishing: 0
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