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Contemporary Marketing, 2006
Contemporary Marketing 2006
Author: Louis E. Boone, Louis E. Boone, David L. Kurtz, David L. Kurtz
CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-pri...  more »
ISBN-13: 9780324316674
ISBN-10: 0324316674
Publication Date: 10/15/2005
Pages: 784
Edition: 12
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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