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Contemporary Marketing 2009 Update
Contemporary Marketing 2009 Update
Author: Louis E. Boone, David L. Kurtz
Products often begin their lives as something extraordinary; and as they grow, they continue to evolve. The most successful products in the marketplace are those with known strengths that have been branded and marketed to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORA...  more »
ISBN-13: 9780324580211
ISBN-10: 0324580215
Publication Date: 1/4/2008
Pages: 784
Edition: 13
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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