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Contemporary Marketing, 2013 Update
Contemporary Marketing 2013 Update
Author: Louis E. Boone, David L. Kurtz
CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically adva...  more »
ISBN-13: 9781111579715
ISBN-10: 1111579717
Publication Date: 1/1/2012
Edition: 15
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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