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Contemporary Marketing Wired
Contemporary Marketing Wired
Author: David L. Kurtz
Boone and KurtzÆs Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edit...  more »
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ISBN-13: 9780030185977
ISBN-10: 0030185971
Publication Date: 7/1997
Pages: 864
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Publisher: Harcourt Brace College Publishers
Book Type: Hardcover
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