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Search - Contemporary Marketing Wired (9th ed. Includes CD-Rom) (Dryden Press Series in Marketing)

Contemporary Marketing Wired (9th ed. Includes CD-Rom) (Dryden Press Series in Marketing)
Contemporary Marketing Wired - 9th ed. Includes CD-Rom - Dryden Press Series in Marketing
Author: Louis E. Boone, David L. Kurtz
Boone and KurtzÆs Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edit...  more »
ISBN-13: 9780030242144
ISBN-10: 0030242142
Publication Date: 8/1998
Pages: 742
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Publisher: Dryden Press
Book Type: Hardcover
Members Wishing: 0
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