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Contemporary Marketing
Contemporary Marketing
Author: Louis E. Boone, David Kurtz
Boone and KurtzĘs Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition i...  more »
ISBN-13: 9780030039133
ISBN-10: 0030039134
Pages: 700
Edition: 8th
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Publisher: Harcourt Brace College Publishers
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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