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The Content Pool: Leveraging Your Company's Largest Hidden Asset
The Content Pool Leveraging Your Company's Largest Hidden Asset
Author: Alan J Porter
All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP ...  more »
ISBN-13: 9781937434014
ISBN-10: 193743401X
Publication Date: 2/22/2012
Pages: 246
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Publisher: XML Press
Book Type: Paperback
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