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Convention Management and Service with Answer Sheet (EI) (8th Edition)
Convention Management and Service with Answer Sheet - EI - 8th Edition Author:Milton T Astroff, James R. Abbey, American Hotel & Lodging Educational Institute This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.