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Copywriting: Successful Writing for Design, Advertising and Marketing
Copywriting Successful Writing for Design Advertising and Marketing
Author: Mark Shaw
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding...  more »
ISBN-13: 9781780670003
ISBN-10: 1780670001
Publication Date: 10/3/2012
Pages: 240
Edition: 2
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Publisher: Laurence King Publishers
Book Type: Paperback
Members Wishing: 0
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