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Corporate Creativity: How Innovation and Improvement Actually Happen
Corporate Creativity How Innovation and Improvement Actually Happen
Author: Alan G. Robinson, Sam Stern
The lifeblood of any company is the steady stream of creative acts that lead to new or improved products and services. Surprisingly, evidence shows that most creative acts are not planned for, and come from where they are least expected. It is impossible to predict what they will be, who will be involved, and when and how they will happen. ...  more »
ISBN-13: 9781576750094
ISBN-10: 1576750094
Publication Date: 9/1997
Pages: 277
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Publisher: Berrett-Koehler Publishers
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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