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Corporate Strategy: A Resource Based Approach
Corporate Strategy A Resource Based Approach
Author: David J. Collis, Cynthia A Montgomery
For many years, the menu of strategy courses at most schools has been relatively unchanged: typically, a capstone course has been followed by one or more electives on topics such as industry and competitor analysis, the management of technology, or mergers and acquisitions. CORPORATE STRATEGY breaks this mold. It is a completely new course wh...  more »
ISBN-13: 9780072895438
ISBN-10: 0072895438
Publication Date: 10/1/1997
Pages: 240
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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