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Corporate Strategy
Corporate Strategy
Author: David J. Collis, Cynthia A Montgomery, David Collis, Cynthia Montgomery
Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysi...  more »
ISBN-13: 9780072312867
ISBN-10: 0072312866
Publication Date: 7/17/2004
Pages: 256
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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