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Corporate Venturing: Creating New Businesses Within the Firm
Corporate Venturing Creating New Businesses Within the Firm
Author: Zenas Block, Ian C. Macmillan
Innovation and entrepreneurship are crucial for surviving and prospering in today's turbulent business climate. A potentially significant way to revitalize established firms is through internal corporate venturing: high-risk activities that generate new businesses and sharpen a company's competitive edge. But once new opportunities are found, ho...  more »
ISBN-13: 9780875846415
ISBN-10: 0875846416
Publication Date: 8/1995
Pages: 371
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Publisher: Harvard Business School Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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