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Counting What Counts: Turning Corporate Accountability to Competitive Advantage
Counting What Counts Turning Corporate Accountability to Competitive Advantage Author:Marc J. Epstein, Bill Birchard A comprehensive and practical approach for turning corporate accountability into a competitive asset Who can deny the failures in corporate accountability? Inaccurate or deliberately distorted performance measures prevent managers from successfully executing strategy and erode the trust of customers, employees, and shareholders; by contrast, ma... more »nagers embracing the principles of accountable management can become responsive and responsible like never before. Drawing from the personal stories of dozens of managers, and from the collective experience of twenty-five years of research, writing, and teaching, the authors show that managers routinely tolerate shortfalls in four areas-governance, performance measurement, control systems, and reporting-and they outline a practical approach to reforming and invigorating these essential drivers to improve decision making, clarify and communicate strategy, accelerate feedback and learning, and secure stakeholder loyalty-turning accountability into a competitive asset.« less