CrEATe Eating Design and Future Food Author:Martin Raymond, Chris Sanderson crEATe. investigates new visual developments and innovative trends within food, design, hospitality — and packaging design. — Food is not just a hot topic in design and cutting edge creativity today, but also — an enormous industry with changing standards and perceptions. crEATe. investigates — recent trends and visual developments within food, desi... more »gn, hospitality and
packaging design. This sourcebook documents and illustrates manifold examples
and concepts that are the driving forces in contemporary food, both influencing
and inspiring today s visionary chefs, designers, and consumers.
Six extensive chapters shed new light on the central topics and various approaches
relevant in contemporary food with incisive texts including profile features of
visionary creatives accompanied by visuals. It starts by examining the treacherous
landscape of food politics with environmental and production concerns in
Food Activists . The return of Wholehearted home-style cooking is addressed
as well as the sophisticated choices of nutritional Smart Food . Packaging confronts
new challenges in delivering high impact aesthetic and brand experiences
while being cost effective and sustainable.
The concepts and interior design approaches of Food Spaces are also evolving
into luxurious canteens, cooking laboratories and store designs. The various
attitudes of how people are embracing food are defined in Typologies . Finally,
crEATe. further explores Future Solutions by illuminating emerging trends that
will follow, illustrating how food will look as well as how we will respond to it emotionally
and aesthetically.
Based upon research by trend analysts Chris Sanderson and Martin Raymond from
the London firm The Future Laboratory, the multifaceted examples in this informative
volume are diverse. Portrayed in striking ways, they range from product design,
industrial design and the interiors of restaurants and hotels to branding and
consumerism. crEATe. surely indicates how food is gaining new meaning in our
lifestyle as well as in top-notch contemporary design.« less